McDonald's has just required that all of its paper packages that are used to contain its food products be biodegradable, contain no harmful inks, and be recyclable whenever possible. This would be an example of which of the following marketing strategies?
A) Envo-marketing
B) Planet marketing
C) Socialist marketing
D) Green marketing
E) Political marketing

Question

Quizplus · Accepted Answer

Green marketing is a term used to identify concern with the environmental consequences of a variety of marketing activities.

McDonald's Has Just Required That All of Its Paper Packages