Any influence that the company of manufacture, assembly, or design has on a consumer's positive or negative perception of a product is called the:
A) plus or minus effect.
B) polar effect.
C) transfer effect.
D) alteration effect.
E) country-of-origin effect.

Question

Quizplus · Accepted Answer

Country-of-origin effect (COE) can be defined as any influence that the country of manufacture, assembly, or design has on a consumer's positive or negative perception of a product.

Any Influence That the Company of Manufacture, Assembly, or Design