A recent study of North American and European corporations indicated that the need to ____ was considered the most important external issue affecting their marketing strategies.

Question

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A recent study of North American and European corporations indicated that nearly 75 percent of the companies are revamping their business processes, that most have formalized strategic planning programs, and that the need to stay cost competitive was considered the most important external issue affecting their marketing strategies.

A Recent Study of North American and European Corporations Indicated