In the 1970s, international marketers framed the approach towards market segmentation as:
A) standardization versus adaptation.
B) globalization versus localization.
C) global integration versus local responsiveness.
D) capitalism versus socialism/communism.
E) buy now versus buy later.
Correct Answer:
Verified
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Q29: International corporate planning is essentially:
A) short term.
B)
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Q36: A recent study of North American and
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