C. K. Prahalad and associates introduced the concept of a global market, not necessarily defined by national borders but rather by the pockets of poverty across countries, and consisting of 4 billion people across the globe with annual incomes of less than $1,200. These consumers, concentrated in the LDCs and LLDCs, are referred to as _____ markets.

Question

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C.K. Prahalad introduced the concept of the "bottom of the pyramid" (BOP) markets, consisting of 4 billion people across the globe with annual incomes of less than $1,200. These consumers are concentrated in the least developed countries (LDCs) and landlocked developing countries (LLDCs) and are often referred to as the BOP or "base of the economic pyramid." Therefore, option D is the best choice.

C K Prahalad and Associates Introduced the Concept of a Global