Estimating demand potential in less-developed countries involves myriad challenges. Most of the difficulty arises from the _________.

Question

Quizplus · Accepted Answer

Estimating market potential in less-developed countries involves additional challenges. Most of the difficulty arises from the coexistence of three distinct kinds markets in each country: (1) the traditional rural/agricultural sector, (2) the modern urban/high-income sector, and (3) the often very large transitional sector usually represented by low-income urban slums.

Estimating Demand Potential in Less-Developed Countries Involves Myriad Challenges