Though definitions of marketing research and international marketing research are basically the same, there are two distinct complications that impact international marketing research. Which of the following is one of those complications?
A) International marketing research is very expensive.
B) It is difficult to obtain information regarding local competitors present in a foreign market.
C) In many countries, government laws do not allow marketing research data to be sent to another country.
D) Information needs to be communicated across cultural boundaries.
E) It is difficult to obtain accurate pricing data from foreign markets.

Question

Quizplus · Accepted Answer

International marketing research involves two additional complications. First, information must be communicated across cultural boundaries and second, the environments within which the research tools are applied are often different in foreign markets.

Though Definitions of Marketing Research and International Marketing Research Are