Which of the following questions should be asked by a marketing researcher that is seeking to establish the reliability of secondary data sources in the international arena?
A) How much does the data cost?
B) What language is used in the host country?
C) How does the government view marketing research in the host country?
D) Who collected the data?
E) Was the data available on the Internet?

Question

Quizplus · Accepted Answer

To effectively judge the reliability of secondary data sources, following questions should be asked: Who collected the data? For what purposes were the data collected? How (by what methodology) were the data collected? Are the data internally consistent and logical in light of known data sources or market factors?

Which of the Following Questions Should Be Asked by a Marketing