According to the text, when a company in need of foreign market research wants to rely on an outside, foreign-based agency or on a domestic company with a branch within the country in question, it should take into consideration:
A) attitudes of people in the target country.
B) size and degree of involvement in foreign marketing.
C) social norms in the target country.
D) government laws in the parent and target countries.
E) standard of living in the target country.

Question

Quizplus · Accepted Answer

Depending on the size and degree of involvement in foreign marketing, a company in need of foreign market research can rely on an outside, foreign-based agency or on a domestic company with a branch within the country in question.

According to the Text, When a Company in Need of Foreign