When the information obtained during a marketing research process is analyzed at the multicountry level:
A) it is checked if the study violates any law followed in the target country.
B) various statistical standardization procedures are used to mitigate response bias.
C) statistical procedures are used to detect and mitigate translational problems.
D) the information is distilled into a format that addresses the client's objectives.
E) the information is cross checked to ensure accuracy.

Question

Quizplus · Accepted Answer

In international marketing research two stages of analysis are necessary. At the individual-country level, all issues involved in each country must be identified, and at the multicountry level, the information must be distilled into a format that addresses the client's objectives.

When the Information Obtained During a Marketing Research Process Is