Domestic foreign policy is an example of an international uncontrollable element affecting a firm's international marketing success.

Question

Quizplus · Accepted Answer

Domestic environment uncontrollables include home-country elements that can have a direct effect on the success of a foreign venture: political and legal forces, economic climate, and competition. A political decision involving domestic foreign policy can have a direct effect on a firm's international marketing success.

Domestic Foreign Policy Is an Example of an International Uncontrollable