The process of evaluating the uncontrollable elements in an international marketing program involves substantial doses of cultural, political, and economic shock.

Name: The process of evaluating the uncontrollable elements in an international marketing program involves substantial doses of cultural, political, and economic shock.
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The process of evaluating the uncontrollable elements in an international marketing program often involves substantial doses of cultural, political, and economic shock.

The Process of Evaluating the Uncontrollable Elements in an International