To be globally aware, an international marketer must have all the following EXCEPT:
A) a tolerance of cultural differences.
B) a knowledge of cultures.
C) a knowledge of history.
D) a knowledge of microeconomics.
E) a knowledge of world market potential.

Question

Quizplus · Accepted Answer

To be globally aware is to have (1) tolerance of cultural differences and (2) knowledge of cultures, history, world market potential, and global economic, social, and political trends.

To Be Globally Aware, an International Marketer Must Have All