Brenkert would argue that a disadvantaged consumer, a susceptible consumer, and a vulnerable consumer are identical for purposes of moral marketing.

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Brenkert distinguishes between disadvantaged, susceptible, and vulnerable consumers. Disadvantaged consumers have limited options due to their economic or social circumstances. Susceptible consumers are especially likely to be influenced by ads due to their demographic or psychological traits. And vulnerable consumers are both disadvantaged and susceptible. Therefore, it is not accurate to say that they are identical for purposes of moral marketing.

Brenkert Would Argue That a Disadvantaged Consumer, a Susceptible Consumer