Denis Arnold describes the ethical issues surround direct to consumer pharmaceutical advertising. Explain his central argument, highlighted the differences between branded and non-branded advertising. Additionally, explain how the fact that prescription drugs and the pharmaceutical industry differs from most other consumer goods and market places largely explains the need to explore this separately from general advertising.

Question

Quizplus · Accepted Answer

The Answer of Denis Arnold describes the ethical issues surround direct to consumer pharmaceutical advertising. Explain his central argument, highlighted the differences between branded and non-branded advertising. Additionally, explain how the fact that prescription drugs and the pharmaceutical industry differs from most other consumer goods and market places largely explains the need to explore this separately from general advertising.

Denis Arnold Describes the Ethical Issues Surround Direct to Consumer