In "Morality, Money, and Motor Cars", Norman Bowie suggests that businesses don't go the extra mile for green and/or sustainable products because consumers often reject green products as too expensive or too much trouble.

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Norman Bowie argues that businesses are reluctant to prioritize green and sustainable products because they believe consumers are unwilling to pay higher prices or go out of their way to purchase eco-friendly options. Thus, they may not see the financial incentive to go the extra mile for sustainability if it is not seen as profitable.

In "Morality, Money, and Motor Cars", Norman Bowie Suggests That