Stuart Hart's Bottom of the Pyramid strategy (BoP)is a creative way to appeal to unprofitable businesses around the globe.

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The Bottom of the Pyramid (BoP) strategy, as proposed by C.K. Prahalad and Stuart Hart, focuses on creating sustainable business models targeted at the poorest populations in the world, aiming to turn them into profitable consumer markets and entrepreneurial opportunities, rather than viewing them as unprofitable.

Stuart Hart's Bottom of the Pyramid Strategy (BoP)is a Creative