According to Norman Bowie, multinationals must adjust ethical behavior for different cultures as there is no such thing as a "morality of the marketplace."

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Norman Bowie actually argues for the existence of a universal "morality of the marketplace" based on Kantian ethics, suggesting that multinationals should adhere to ethical standards that do not change across cultures.

According to Norman Bowie, Multinationals Must Adjust Ethical Behavior for Different