The procedures followed at each stage of marketing research are methodologically sound,well documented,and,as much as possible,planned in advance.The previous statement defines the ________ aspect of the definition of marketing research.
A)systematic
B)accuracy
C)identification of information
D)collection of information

Question

Quizplus · Accepted Answer

The statement is referring to the systematic aspect of marketing research, which involves following rigorous procedures, planning in advance, and documenting the process. This ensures that the research is methodologically sound and reliable. Accuracy is also important in marketing research, but it is not specifically mentioned in this statement. Identification and collection of information are important components of marketing research, but they are not the focus of this statement.

The Procedures Followed at Each Stage of Marketing Research Are