Marketing research has often been described as having four stakeholders.These stakeholders have certain responsibilities to each other and to the research project.Which of the following is not one of the stakeholders?
A)the marketing researcher
B)the respondent
C)the public
D)the environment

Question

Quizplus · Accepted Answer

The stakeholders in marketing research are the marketing researcher, the respondent, the client (who commissioned the research), and the public (who may be affected by the research). The environment is not considered a stakeholder in marketing research.

Marketing Research Has Often Been Described as Having Four Stakeholders