The "Got Milk?" campaign sponsored by the California Milk Processor Board and mentioned in your text, used an understanding of ________ to identify the real causes that led to the decline in milk consumption.

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The "Got Milk?" campaign used an understanding of buyer behavior to identify the real causes that led to the decline in milk consumption. The campaign recognized that people were not aware of the consequences of running out of milk and encouraged them to buy more milk so that they could always have it on hand when they needed it.

The "Got Milk?" Campaign Sponsored by the California Milk Processor