A data gathering technique that is comprised of samples of respondents whose television viewing behavior is automatically recorded by electronic devices,supplementing the purchase information recorded online or in a diary is referred to as ________.
A)scanner diary panels/cable TV
B)scanner panels
C)purchase panels
D)media panels

Question

Quizplus · Accepted Answer

This data gathering technique is commonly referred to as a media panel, which uses electronic devices to automatically record respondents' television viewing behavior and supplements it with purchase information recorded either online or in a diary. Scanner diary panels/cable TV and scanner panels are similar techniques but are focused on recording purchase behavior rather than TV viewing behavior. Purchase panels, on the other hand, rely solely on the recording of purchase behavior.

A Data Gathering Technique That Is Comprised of Samples of Respondents