The different types of scanner data are useful for a variety of purposes.Which of the following purposes applies to scanner data?
A)data used for consumer beliefs
B)data used for establishing consumer attitudes
C)data used to determine customer motives
D)making advertising decisions,including budget,copy and media,pricing

Question

Quizplus · Accepted Answer

Scanner data can provide information on sales volume, pricing, and consumer behavior which can help businesses make advertising decisions including budget, copy, media, and pricing strategies. It is not specifically used for determining consumer beliefs or attitudes, or customer motives.

The Different Types of Scanner Data Are Useful for a Variety