The Real Research Mall of Atlanta focus group example in the text used focus groups to uncover ________.
A)information on the mall visit experience
B)information on mall brand identity versus other malls
C)information on the brand value of the mall
D)all of the above

Question

Quizplus · Accepted Answer

The Real Research Mall of Atlanta focus group example used focus groups to uncover information on the mall visit experience, information on mall brand identity versus other malls, and information on the brand value of the mall. Therefore, option D is the correct answer.

The Real Research Mall of Atlanta Focus Group Example in the Text