One of the findings of the Mall of Atlanta focus group research mentioned in the text was that respondents who go to the mall for entertainment try to hold costs to under $30,except for special occasions.The client reviewed this information and decided to design a mall experience package that would cost $29.95 The client has fallen victim to which disadvantage of focus groups?

Question

Quizplus · Accepted Answer

The client has misused the focus group data by designing a product based solely on it, which could also misrepresent the broader preferences or financial thresholds of the mall's entire customer base. Focus groups provide qualitative insights, which might not be representative of all customers, leading to both misuse and misrepresentation of the data.

One of the Findings of the Mall of Atlanta Focus