When conducting international marketing research,focus group moderators should not only be trained in focus group methodology but should also be familiar with the ________ of the country.

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When conducting international marketing research, it is important for focus group moderators to be trained in focus group methodology and familiar with the language, culture, and patterns of social interaction in the country. This will help them to effectively moderate the group and interpret the responses. Not being familiar with these aspects can lead to misunderstandings and misinterpretations of the data collected, resulting in inaccurate conclusions and decisions. Therefore, all of the above options are important for focus group moderators to be familiar with.

When Conducting International Marketing Research,focus Group Moderators Should Not Only