A ________ design to measure the effectiveness of a test commercial for Sears would be implemented as follows. Respondents are recruited to central theater locations in different test cities. At the central location, respondents are first administered a personal interview to measure, among other things, attitudes toward the store (O₁). Then they watch a TV program, the respondents are again administered a personal interview to measure attitudes towards the store (O₂). The effectiveness of the test commercial is measured as O₂ - O₁. A)one-shot case study B)pretest-posttest control group C)static group D)one-group pretest-posttest

Question

Quizplus · Accepted Answer

The described design involves measuring the same group before and after exposure to the commercial, which aligns with a one-group pretest-posttest design.

A ________ Design to Measure the Effectiveness of a Test