A ________ is a quasi-test market in which respondents are pre-selected,then interviewed and observed on their purchases and attitudes toward the product.
A)Simulated test market
B)Partial test market
C)Controlled test market
D)Standard test market

Question

Quizplus · Accepted Answer

A simulated test market involves pre-selected respondents who are interviewed and observed on their attitudes and purchasing behavior towards the product. This type of test market is conducted in a laboratory or virtual environment and allows researchers to explore the potential impact of a product without incurring the costs associated with a full-scale market launch. The other options listed (partial, controlled, and standard test markets) all involve some level of real-world market testing with actual consumers, whereas a simulated test market is conducted under controlled conditions with pre-selected respondents.

A ________ Is a Quasi-Test Market in Which Respondents Are