In marketing research,________ scales are used to measure relative attitudes,opinions,perceptions,and preferences.In the opening example for Chapter 8,this was shown by the rank order of the most admired companies.
A)nominal
B)ordinal
C)interval
D)ratio

Question

Quizplus · Accepted Answer

The opening example for Chapter 8 showed a rank order of the most admired companies, which is an example of ordinal scale measurement where the data is ranked in order of preference or importance. Nominal scales simply categorize data into groups or labels, while interval and ratio scales involve numerical measurements with equal intervals and a true zero point, respectively.

In Marketing Research,________ Scales Are Used to Measure Relative Attitudes,opinions,perceptions,and