In marketing research,attitudinal data obtained from rating scales are often treated as ________ data.
A)nominal
B)ordinal
C)interval
D)ratio

Question

Quizplus · Accepted Answer

Attitudinal data obtained from rating scales are measured on a continuous scale and can have meaningful differences between them. Therefore, it is treated as interval data which allows for statistical analysis such as mean, standard deviation, and correlation analysis. Nominal data has no order or scale, ordinal data has order but no equal intervals, and ratio data has true zero point with equal intervals.

In Marketing Research,attitudinal Data Obtained from Rating Scales Are Often