The ________ is the highest scale.It allows the researcher to identify or classify objects,rank order the objects,and compare intervals or differences.It is also meaningful to compute ratios of scale values.
A) ordinal scale
B) interval scale
C) ratio scale
D) nominal scale
Correct Answer:
Verified
Q39: When ordinal scaled data are collected,statistical procedures
Q40: All the primary scales and all the
Q41: When a _ scale is used for
Q42: Which statement is not true about the
Q43: In marketing research,_ scales are used to
Q45: In the department store project,numbers 1 through
Q46: In marketing,sales,cost,market share,and number of customers are
Q47: _ is a scale in which the
Q48: Which statement is not correct about measurement?
A)The
Q49: In marketing research,attitudinal data obtained from rating
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