The negative adjective or phrase sometimes appears at the left side of the scale and sometimes at the right.This controls the tendency of some respondents,particularly those with very positive or negative attitudes,to mark the right-or-left-hand sides without reading the labels.

Question

Quizplus · Accepted Answer

This statement is true. The negative adjective or phrase is sometimes placed on the left side of the scale and sometimes on the right side in order to prevent respondents from simply marking the extreme sides without paying attention to the labels.

The Negative Adjective or Phrase Sometimes Appears at the Left