Sears is:
Powerful -:-:-:-:-X-:-:-: Weak
Unreliable -:-:-:-:-:-X-:-: Reliable
The above scale is an example of a ________ scale.

Question

Sears is:
 Powerful -:-:-:-:-X-:-:-: Weak
Unreliable -:-:-:-:-:-X-:-: Reliable
The above scale is an example of a ________ scale.

Quizplus · Accepted Answer

The semantic differential scale is used to measure the attitudes and perceptions of individuals towards a particular product, concept, or brand. This scale consists of a series of bipolar adjectives or phrases that are anchored at both ends. The respondents are required to rate the product or brand on each of these dimensions according to their perception of the product. In this case, the scale measures the perception of Sears as powerful or weak and reliable or unreliable.

Sears Is: Powerful -:-:-:-:-X-:-:-: Weak