According to the guidelines of the Professional Marketing Research Society of Canada, with the exception of ________, questionnaires that take more than ________ minutes to complete are generally considered "overly" long.
A)in-home personal interviews; 60
B)computer-assisted personal interviews; 60
C)in-home personal interviews; 30
D)computer-assisted personal interviews; 30

Question

Quizplus · Accepted Answer

According to the guidelines, in-home personal interviews are the exception and can take longer than 30 minutes to complete. However, computer-assisted personal interviews should generally take no longer than 30 minutes to complete. Therefore, option C is the correct answer.

According to the Guidelines of the Professional Marketing Research Society