Probability sampling techniques are uncommon in international marketing research because of all of the following reasons except ________.
A)lack of suitable sampling frames
B)the inaccessibility of certain respondents,such as women in some cultures
C)the dominance of personal interviewing
D)lack of trained researchers

Question

Quizplus · Accepted Answer

Probability sampling techniques require trained researchers to execute them properly. Therefore, lack of trained researchers is not a reason for the uncommon use of probability sampling techniques in international marketing research. On the other hand, international marketing research often faces difficulties in finding suitable sampling frames, inaccessibility of certain target respondents, and dominance of personal interviewing, which make probability sampling techniques more challenging to implement.

Probability Sampling Techniques Are Uncommon in International Marketing Research Because