Respecting the respondent's privacy,feelings,and dignity and ensuring the integrity of the data collection process are aspects of ________.
A)ethics in marketing research
B)evaluation of field workers
C)training of field workers
D)supervision of field workers

Question

Quizplus · Accepted Answer

Respecting the respondent's privacy, feelings, and dignity is a fundamental aspect of ethics in marketing research. It is important to ensure that the data collection process is conducted in an ethical and respectful manner to maintain the integrity of the research and promote trust between the researcher and the respondent. Evaluation, training, and supervision of field workers may also contribute to ethical data collection practices, but they are not directly related to respecting the respondent's privacy, feelings, and dignity.

Respecting the Respondent's Privacy,feelings,and Dignity and Ensuring the Integrity of the Data