You would use weighting under which circumstance?
A)to create new variables that are composites of several other variables
B)to adjust the sample so that greater importance is attached to respondents with certain characteristics
C)to compare attitudinal scores measured on a seven-point semantic differential scale with lifestyle or image scores measured on a five-point Likert scale
D)none of the above

Question

Quizplus · Accepted Answer

Weighting is used to adjust the sample so that greater importance is attached to respondents with certain characteristics. This is useful when trying to make the sample more representative of the population being studied. Options A and C refer to different types of data analysis techniques, but neither requires weighting as described. Option D is a general statement that does not provide a specific circumstance where weighting might be used.

You Would Use Weighting Under Which Circumstance