How consumers' "intentions to buy the brand" varies with different price levels is best analyzed via ________.
A)t tests
B)one-way ANOVA
C)ANCOVA
D)regression

Question

Quizplus · Accepted Answer

One-way ANOVA is used to test for significant differences in means across three or more levels of a categorical variable such as price, which makes it the best choice for analyzing how consumers' intentions to buy a brand vary with different price levels.

How Consumers' "Intentions to Buy the Brand" Varies with Different