Discriminant analysis can be used to answer questions such as ________.
A)How much of the variation in sales can be explained by advertising expenditures,prices,and level of distribution?
B)In terms of demographic characteristics,how do customers who exhibit store loyalty differ from those who do not?
C)What are the distinguishing characteristics of consumers who respond to direct mail solicitations?
D)Both B and C are correct.

Question

Quizplus · Accepted Answer

Discriminant analysis can be used to identify the distinguishing characteristics of different groups, such as customers who exhibit store loyalty versus those who do not and consumers who respond to direct mail solicitations. It can also be used to determine the factors that explain variation in a dependent variable, such as sales, based on independent variables, like advertising expenditures, prices, and distribution.

Discriminant Analysis Can Be Used to Answer Questions Such as ________