Suppose a researcher is interested in obtaining consumer perceptions of automobiles,the choice of the number and specific brands or stimuli to be included in the MDS analysis should be based on the statement of the marketing research problem and theory only.The researcher should not bias the research by also using his judgment to determine what should be included in the analysis.

Question

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While it is important to base the choice of stimuli on the research problem and theory, the researcher's judgment and expertise can also be valuable in determining the specific brands or attributes to be included in the analysis. However, the researcher should strive to minimize any personal biases and ensure that the chosen stimuli are relevant and representative of the target population.

Suppose a Researcher Is Interested in Obtaining Consumer Perceptions of Automobiles,the