Preference data order the brands or stimuli in terms of respondents' preference for some property.
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Q3: The objective in MDS is to obtain
Q4: MDS solutions are subject to substantial random
Q5: The metric and non-metric MDS methods often
Q6: The conjoint analysis procedure is based on
Q7: The number of brands or stimuli selected
Q9: Derived approaches to collecting perception data require
Q10: The direct approaches to collecting perception data
Q11: The metric MDS procedures assume that input
Q12: Suppose a researcher is interested in obtaining
Q13: The fit of an MDS solution is
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