________ data order the brands or stimuli in terms of respondents' preferences for some property.
A)Direct
B)Preference
C)Derived
D)Likert

Question

Quizplus · Accepted Answer

Preference data is used to rank order stimuli or brands based on respondents' preferences for some property. It is commonly used in market research to understand consumers' likes and dislikes for different product features or attributes. Direct data refers to measurements of the actual property itself, while derived data is calculated or inferred from other data sources. Likert data is a type of rating scale used to measure attitudes or opinions.

________ Data Order the Brands or Stimuli in Terms of Respondents