________ is a technique that attempts to determine the relative importance consumers attach to salient attributes and the utilities they attach to the levels of attributes.
A)Internal analysis of preferences
B)External analysis of preferences
C)Conjoint analysis
D)Correspondence analysis

Question

Quizplus · Accepted Answer

Conjoint analysis is a market research technique that tries to determine how people value different features of a product or service. It works by presenting participants with different bundles of product or service attributes and asking them to rank their preferences. By analyzing the responses, researchers can determine the relative importance of each attribute and how much utility people attach to each attribute level. This information can be used to guide product development, pricing, and marketing strategies.

________ Is a Technique That Attempts to Determine the Relative