Conjoint analysis could be used for all of the marketing applications below except ________.
A)determining the relative importance of attributes in the consumer choice process
B)estimating market share of brands that differ in attribute levels
C)used as a general data reduction tool
D)determining the composition of the most preferred brand

Question

Quizplus · Accepted Answer

Conjoint analysis can be used for determining the relative importance of attributes, estimating market share, and determining the most preferred brand composition. However, it is not typically used as a general data reduction tool.

Conjoint Analysis Could Be Used for All of the Marketing