The researcher should remember that the rule is,"Tell it like it is," when writing the objective section of the marketing research report.
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Q14: Every table should have a number.
Q15: Each report will have a unique character
Q16: A letter of transmittal authorizes the researcher
Q17: Variation in type size and skillful use
Q18: The marketing research report serves as a
Q20: It is o.k.to include only the major
Q21: In the United Airlines example given in
Q22: As a follow-up to the marketing research
Q23: The marketing research report could be distributed
Q24: The key to an effective presentation is
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