Which of the following is a way in which the researcher might assist the client after the marketing research report has been presented?
A)selection of a new product or advertising agency,development of a pricing policy,marketing segmentation,or other marketing actions
B)further research projects
C)help the client firm make the information generated in the marketing research project a part of the firm's marketing (management)information system (MIS)and decision support system (DSS)
D)all of the above

Question

Quizplus · Accepted Answer

All of the above options are ways in which the researcher might assist the client after the marketing research report has been presented. The researcher may help with selection of a new product or advertising agency, development of a pricing policy, marketing segmentation, or other marketing actions. They may also suggest further research projects, and help the client firm make the information generated in the marketing research project a part of the firm's marketing (management) information system (MIS) and decision support system (DSS).

Which of the Following Is a Way in Which the Researcher