Factors such as values, literacy, language, religion, communication patterns, and family and social institutions are considered in the structural environment of international research.
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Q1: Some governments, particularly in advanced countries, do
Q2: The environment prevailing in the countries, cultural
Q3: Telephone interviews are most useful with relatively
Q5: Marketing research can contribute significantly to the
Q6: Telephone interviewing is the dominant mode of
Q7: African countries are culturally more homogeneous than
Q8: Three massive markets have developed since the
Q9: Conducting international marketing research is much more
Q10: In developing countries, demand typically exceeds supply,
Q11: The marketing research process should be modified
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