The marketing research process should be modified so that it does not conflict with the cultural values of a foreign society.

Question

Quizplus · Accepted Answer

It is important to take into account the cultural values and beliefs of a foreign society when conducting marketing research. Failure to do so can lead to incorrect assumptions and misunderstandings, and can ultimately harm the success of marketing efforts. Therefore, the marketing research process should be modified in accordance with the cultural norms and values of the society being researched.

The Marketing Research Process Should Be Modified So That It