Relevant values and attitudes toward time, achievement, work, authority, wealth, scientific method, risk, innovation, change, and the Western world are considered in the ________ of the framework for international marketing research.

Question

Quizplus · Accepted Answer

The sociocultural environment includes attitudes, beliefs, values, and behaviors of a society that may affect the way people conduct business. Values and attitudes toward time, achievement, work, authority, wealth, scientific method, risk, innovation, change, and the Western world are all considered part of the sociocultural environment in the framework for international marketing research. The information and technological environment, structural environment, and government environment do not directly address these factors.

Relevant Values and Attitudes Toward Time, Achievement, Work, Authority, Wealth