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To Build Awareness for the Brand and to Ensure That

Question 36

Multiple Choice

To build awareness for the brand and to ensure that the message communicated by the brand appeals to its various stakeholders, Operation Eyesight partners with eye clinics, hospitals, and ophthalmologists. This is an example of


A) cross-functional alignment.
B) a product strategy.
C) a pricing strategy.
D) a channel strategy.
E) a marketing communications strategy.

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